Chapter 2.
In this chapter, I’m not going to give you some airy-fairy theory about what should work if everything clicks the way I think it should. That’s the kind of rubbish you can read in any one of a thousand marketing books sitting on the shelves of Barnes and Noble. The fact
is, most of those authors have never sold anything online except copies of their book on Amazon.
Here’s my first piece of advice: don’t listen to advice from someone who hasn’t been there and done it themselves! This is absolutely crucial. If you look around the web or in your
local bookstore you’re going to find a ton of hype about how you can become a millionaire with nothing more than a keyboard and a mouse. There are people out there who will say you can get rich with no effort, no work and no investment. There are even some who will try to sell
you pyramid schemes, get-rich-quick plans and every other kind of scam you can imagine. And people actually buy them. At the first sign of a chance to pick up fast cash, people whip out their wallets and give away their life savings. You’re smarter than that, right? But it’s not just the straightforward frauds you have to watch out for. The Internet changes almost every day. Unless someone is actually earning their living online day in and day out, by the time they’ve finished explaining how to make money on the Internet, chances are, their advice is out of date.
Like I said, it wasn’t easy when I was first getting started. But like any successful businessman, I ditched what didn’t work and did more of what did. If I saw something that I thought would bring in extra cash, I gave it a try.
The fact that it’s so easy to create an online business was what really did it for me. If I wanted to take advantage of an opportunity, it cost me next to nothing to try and I lost little if it failed.
It wasn’t long before I knew exactly how to find the right products and bring them to the right customers. That’s what I’m going to show you in this book. I’m not going to give you any strange theories or fancy ideas. I’m just going to tell you exactly what I did — and what I’m still doing! — so that you can do the exact same thing yourself if you want to.
Of course, I can’t guarantee that you’ll have the exact same results as me. Heck, I bet if I were starting from scratch today I’d have different results too. I might even have better results. All I can do is reveal the information and tools that work for me. Once you have this, I’m confident that you can make this business work for you too.
Do you have what it takes to be an e-entrepreneur?
Before you even turn on your computer, the first question you have to ask yourself is whether you’re cut out for this kind of work. The fact is, building a home-based business isn’t for everyone. Some people like the commute. They really do enjoy having a boss
who tells them what to do, and they like the routine of working nineto-five for an ordinary salary that can barely pay the mortgage. Personally, I think they’re nuts. More reasonably, there are people who are concerned about the risk of starting up their own business. They’re not sure it’s worth the investment of time and money, and they’re scared of the responsibility that comes with running their own company. They wonder if there is another way to escape the rat race.
I’m sure there is. You could win the lottery or wait for your Aunt Sue to keel over and leave you her condo. Or maybe you could sit down with a pen and paper and draw the blueprint for The Next Big Thing. Anything can happen…
For me, what happened was creating a successful, self-running Internet marketing system. It didn’t happen without effort. It didn’t happen without at least some initial investment of both time and money. Of course, it doesn’t happen now without me making sure that the taxes are filed and the paperwork is done. But it happened. I’m my own boss. I work from home according to my own schedule and I get to pocket all the cash my business makes. If you’re prepared to give an e-business the time, the work and the money it needs to get started and get growing, it can happen for you too.
The Internet — Your Business Tool
In effect, my system for making money online is built on three foundations: the Internet, marketing and the product. In this book, we are going to look closely at each one of those. In
particular, we’ll spend a lot of time talking about marketing because that is really how you make money online. Let’s begin by taking a quick glance at why the Internet is the greatest business opportunity since the railroad. The Internet actually started in 1969 as the ARPANET, a Defense Department system designed to let survivors share files after a nuclear attack. From a handful of top secret computers, it’s grown to fill more than 10 million hosts and millions of domain names. And it’s still growing. According to a recent survey, the volume of Internet traffic is expected to double annually over the next five years.
Consumers are expected to account for 60 percent of all Internet traffic over that period with the rest of the market made up of business users. What does that mean for you?
It means customers — millions of them. No other business tool can put the products you sell to so many people so easily. Nothing even comes close. We’re talking about a potential market of hundreds of millions of people around the world who can buy your products 24 hours a day,
365 days a year. If you opened a store in your city, how many people would walk past your window each month? If you live in Manhattan, maybe a few thousand. If you live in Los Olivos, California, maybe a few hundred. On the Internet, there’s virtually no limit to the number
of people you can bring through your store front wherever you live. That’s the power of the Internet. That’s why my online business is bringing in thousands of dollars every day. I attract a lot of customers for my service and I sell a lot of goods. The Right Product Sells Itself
In fact, for some of my websites, my customers are my goods. When you join an affiliate program, you buy traffic from other sites and pass them onto your partners for a profit. In this book you’ll learn all about affiliate programs. I’ll show you how to build them, how to select your partners and how to turn your traffic into cash. But traffic is just one kind of product on the web. Information products are some of the greatest money-makers currently churning up dollars on the Net. And anyone can create an information product. Imagine you know how to build a bookcase from scratch. That already makes you a lot more knowledgeable than me. The only thing I know about wood is that it looks great in my fireplace! Maybe one person in a thousand will want to know how to build the kind of bookcase you know how to build. If you’re not a well-known carpenter, no publishing company is going to touch you. It’s just not worth the
effort. On the Internet, one person in a thousand gives you a potential market of approximately 340,000 customers (and that number is growing all the time). If you write a book and sell it online for just $10 per copy you could make as much as $3,400,000. All you have to do is
tell people what you know and tell them it’s out there. And that costs next to nothing. Information sells like crazy online. In fact, I sell a $47 ebook all day long. The profits from that single ebook could provide a comfortable living for me and my family all by itself. But who wants to stop at one profit stream when you can create multiple streams of automated income on the Internet? Not me. Click here to discover the system I use to earn multiple streams of income on the Internet.